This giclée print, available in two sizes, is of an original oil painting entitled ‘Distortions of the Absorbed’.
 
The work reflects on how we see ourselves. As we move from solitude to the company of others, and into online spheres, our perception shifts. Alone, we are our thoughts; ‘I think therefore I am,’ said Descartes. With the rise of consumer culture, our identities have become intimately bound up in the things we consume: personas performed through purchases. ‘I shop therefore I am,’ quipped the artist Barbara Kruger in her famous 1987 artwork. Now though, in the internet age, the consumer is being recast as the product to be consumed. Our actions are recorded and the data spun into avatars, our digital identities quantified as clicks and likes. Nowadays, it seems, ‘I broadcast therefore I am’.
 
Using Ultrachrome Pro 12 pigment-based inks printed on 310gsm archival Hahnemuhle German Etching paper, this print can have a lifespan in excess of 400 years without fading.
 
Each print comes signed by the artist.